Man of Steel Magazine Cover Analysis.

As a part of the Man of Steel promotion, Empire Magazine had two different covers, featuring the primary protagonist and antagonist of the film. The layout of both of them is the main subject is in the foreground, placing the EMPIRE title behind the main subject (Superman or General Zod). The Superman cover has Metropolis being destroyed and obviously being attacked by something, and the General Zod cover has his and Superman's home planet, with General Zod walking away from a metallic structure. The top of the cover has a line of text saying that it is one of the collectible covers, convincing a reader to buy both as they are 'collectors items'. The cover's give a small hint as to what the film is about, hinting at an alien world and a city being destroyed. It also mentions a confrontation between the two cover stars, as in the line of text above the logo says 'Superman VS General Zod.' 

The font that that stands out the most is the EMPIRE logo, as it is the largest and immediately draws your eye. The genre is conveyed mostly through the costume's of the characters, as capes are traditionally donned by superheroes. The unique selling point is that the cover is quite bare, with no other text on it. This suggests that the film is important, and those wanting a lot of information on the film would pick the magazine up, as it suggests the issue is solely about Man of Steel.